We typically build bespoke solutions in the following categories:

• Relationship assessment
• Transaction studies
• Qualitative Research
• Ad hoc projects
• Market Snapshot

Relationship assessment – a complete appraisal of the link between stakeholders including:

• Supplier and customer
• Manufacturer and distributor
• Association and member
• Employer and staff

We use sophisticated mathematical modelling to uncover the key drivers of stakeholder perceptions and behaviour. Our reports prioritise the best ways to grow relationships.

Transaction studies – a thorough assessment of a single contact point, eg.

• Customer service
• Technical service
• Insurance claim
• Application for financial service
• Purchase experience
• Training course
• Sales call

We identify how well a supplier performs against customer expectation and deliver recommendations on improving service quality and stakeholder loyalty.

Qualitative Research – exploratory research to elicit detailed attitudes and emotional feedback from smaller samples:

Focus groups

• Group interaction
• Assess levels of agreement
• Assess levels of passion / excitement
• Application of projective techniques (to go beyond rational responses)
• Client viewing and DVD recording

Depth interviews

• Hard to reach respondents
• High value respondents
• Experts
• Complex issues
• Sensitive or personal issues

Qualitative research is sometimes an end in itself, or sometimes a design phase towards a larger quantitative research project.

Ad hoc projects – purpose built studies in areas such as:

• Concept testing
• New product development
• Image review
• Brand positioning
• Advertising development and testing
• Market assessment
• Price sensitivity

Market Snapshot – a point-in-time assessment of a specific market segment as input to growth strategies, including M&A, to uncover key facts including:

• Brand awareness
• Supplier strengths and weaknesses
• Share of wallet
• Customer loyalty
• Cross selling opportunities
• How to manage risk